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Not in Sales? Yes, You Are!

John G Swift
4 min readMay 28, 2020

Sales is everywhere, and whether you want to be or not, you are involved in sales, so you need to make sales a primary emphasis of lifelong learning.

Photo by Sharon McCutcheon on Unsplash

There is a principle that basically states that for a thing to exist, so must it’s opposite. Nothing can exist without something to compare it to. Selling can only happen when someone is buying. There is no way one can “sell” without someone else to “buy.” Both sides of the transaction are absolutely required.

The question to ponder is whether you are buying and selling only when money is transacted, or are there other “currencies” exchanged throughout the day.

The truth is that every interaction between people is a sale, so the only question you need to answer, and keep answering all the time, is” Am I selling, or being sold?

“I have always said that everyone is in sales. Maybe you don’t hold the title of salesperson, but if the business you are in requires you to deal with people, you, my friend, are in sales.” ~ Zig Ziglar

Currency is most often in the form of attention (impressions, views, likes, follows) or agreements. If you’re not familiar with the agreements you’ve already made and live with, perhaps read…

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John G Swift
John G Swift

Written by John G Swift

Writer — Futurist — Analyst — Put the best ideas forward

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